It always helps to have a basic idea of the niche that you are handling.
For instance, if it’s the cannabis niche that you are pitching on, you should at least have a basic idea about some of its essential terms.
While adding a requirement, the first step should be getting a persuasive title/topic for the content.
The first step is to go through the prospect’s and client’s site and their blog pages. From there, you can get an idea of what kind of topic you can pitch in.
However, the following tips should be kept in mind while finalizing a topic-
- Make it engaging and be creative- The blog title should be captivating. It should manage to hold the interest of the reader. It should also be informative enough. Most of the prospects look for titles starting with- ‘How to.’ Readers also prefer these how-tos topics. Titles containing ideas, tips, solutions, or some life-changing lessons are great to catch the attention of the readers.
Borrow ideas from the net but don’t just copy, be creative, and add a twist of your own.
- Keep it short and clear- Use specific numbers, actionable words, and make use of powerful adjectives (like I made use of powerful here). Readers tend to lose interest in titles with vague information. Like 6 Fantastic benefits of CBD that can change your life is better than Benefits of CBD.
- Keep in mind the keyword/anchor text while designing a title– It’s best to come up with a title that contains a keyword. If you have already selected an anchor text, you must create the topic according to it. For instance, if the anchor text is CBD gummies, the title must contain something about the gummies. Or if the anchor text is dbol (a kind of steroid), the title must be related to steroids.
Check out this video to know more- https://youtu.be/JOkowdWfD98
Adding anchor text and landing pages
First, let’s find out what keyword and anchor text actually means-
According to https://idzyns.com/keywords-vs-anchor-text/–
Keyword – this is a word or a phrase used by clients in the search engines to find your website. The keywords are used during the on-page optimization and the analysis of traffic. The keyword phrases help to come up with anchor text for the backlinks.
Anchor text – this is a word or a phrase that is used in the hyperlink, pointing to your website. You provide the anchor text when you purchase the links. Anchor text doesn’t necessarily include the keyword. The anchor texts are created based on keywords, brand name, URLs of the website, calls to actions like “click here” or “visit this website”, names of products, and related information.
So we will be dealing with anchor text here. Always remember that the anchor text should be relevant to the title and the content.
For instance, if a title is about 5 wines that you must taste before 40, the probable anchor texts should be something related to best wines, wine tasting, health benefits of wine, etc.
You can’t add an anchor text about cannabis or long dresses or steroids in this. If you do, the anchor text won’t seem natural at all, and the writer won’t be able to add it contextually. Moreover, Google would also not like it.
Always add anchor text that goes well with the title. Once you add the anchor text, make sure you add the appropriate landing page.
For instance, if the anchor text is Vape pens, it should lead to a page related to vape pens only. It might contain some information about vape pens or vape pens or vaporizers as products. It should never lead to a page that is not relevant to the anchor text.
