A1.7.1 : Step 1 : Background Research


  1. Use Keywords & Google’s Searches

Do a Google search on your client specific keywords (for example best wine), look at the top ranking blogs gather topic ideas from there. Tweak and use them.

  •  Wine 101 : How To Open Sparkling Wine 
  •  Top 10 Destination For Wine Lovers In 2020
  •  7 Wine Trends To Watch In 2020
  •  Classic Wine and Cheese Pairings You Must Try
  •  4 Super Unique and Undervalued White Wines To Try
  1. Scan Niche-Specific sites & tweak their topics

Tweak topics available on the blog section of top websites that are ranking on keywords related to your client. 

Like in this case:

  • 12 Best Liquor Gifts for Christmas Eve!
  • Taste these 10 amazing wines this Christmas.
  • Christmas made merrier, Drink & enjoy!
  • 7 amazing Wine Gift sets for your loved ones. 
  • The 5 Best Italian Red Wines Beginners Must Try

  1. Look for Google’s ‘People Also Ask for’ box

Google also gives you a box with few suggestions in the name of ‘People Also ask for’. This lists out various searches that are made by the audience in the respective domain.

For an example if we search for “best wines” we get the following

Similarly you can use other keyword ideas such as ‘ Wine destinations ‘ 

      From here we can get following topic Ideas – 

  • What are The top 10 Wines
  • What are the types of Wines 
  • What is The Best Tasting Wine To drink
  • Which Wine is good for Health 
  • What is the Most Popular Wine
  1. Look At Latest Articles Published For Your Niche

Here you can filter your search by adjusting settings & then you can see the latest articles published. Click on Tools>Any time>Select any option that is available in the drop-down.

  • The 14 Best Wines of the Year
  • 8 kinds of Red Wines
  • How to Have the Best Wine Tasting Experience 
  • Best Cities to visit for Wine connoisseur
  • Dessert and Wine Pairings You need to try out